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Posted by Lee Jackson & filed under Google, Panda, Penguin, Search Engine Marketing (SEM), Search Engine Optimisation (SEO).

A massive Google update has been unleashed and hit content publishers hard. Here’s why it’s a big reminder to keep on top of your SEO strategy.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Inbound Marketing, Lead Generation, Online Advertising, Website Analytics.

Wired has written that page views are a useless metric. While we disagree, we’re on board that 2016 will see marketers demanding more data for their money.

Posted by Lee Jackson & filed under Digital Marketing, Inbound Marketing, Lead Generation, Mobile Marketing, Online Advertising.

2015’s been a good time for digital marketing. 2016, though, is set to be the year when digital marketing really primes itself to take over the world.