Marketing professor Mark Ritson has recently attacked the value of social media. Here’s my response, and why it’s wrong to generalise a successful medium.
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Looking to generate more B2B leads? Social media is one of the best ways to do it, with no other platform as essential as LinkedIn. Here’s how to use it.
The Google mobile-friendly update is coming and will give big mobile ranking boosts to websites that work on mobile devices. Are you ready for the change?
Will Google be getting rid of links and rank sites based on factual content? It may happen in the near future, but it asks more questions than it answers…
Google+ is set to be broken up into many different services. Does this mean the end of Google’s social experiment, and will it be missed by marketers?
Google and Yahoo! are both adding more to their mobile marketing armoury, but are you taking advantage to generate leads for your business?
Snapchat’s Discover and Stories feature are earning a lot of love from marketers, but can it help your business? It can if you add content into the mix.
Facebook’s organic reach is dying out thanks to an adjustment in its algorithm. Is it just a way for them to make money, or are they right to make changes?
Search engines have overtaken traditional channels as the most trusted source of media. Here’s why it’s never too late to join the search revolution.
Marketing automation’s set to explode in 2015, but will content marketing suffer as a result? Here’s why personalisation is key to online growth.