Welcome to the Webpresence Inbound Marketing Blog

Want to grow your business? Our inbound marketing blog is dedicated to helping you do better at search, social media, content marketing and branding. Subscribe now to receive a weekly update on tips, tricks, news, and advice for improving the visibility of your website, boosting brand awareness and generating leads online.

Posted by Lee Jackson & filed under Content Marketing, Inbound Marketing, Lead Generation, Native Advertising, Paid Search (PPC), Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM).

Though data is essential to small business growth, so is connecting with audiences on a creative level with the right messages to turn them into customers.

Posted by Lee Jackson & filed under Digital Marketing, Lead Generation, Marketing Automation, Paid Search (PPC), Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Development.

67% of small businesses want to increase their digital spend next year. Here are the 5 places they should put their money for serious business growth.

Posted by Lee Jackson & filed under Digital Marketing, Facebook Promotion, Marketing Automation, Paid Search (PPC), Remarketing, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Paid search and social are the quickest solutions for business growth, but it can be hard to get right. Here are 5 common mistakes that most people make.

Posted by Lee Jackson & filed under Digital Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Four out of 10 startups close within five years. Perfecting the Customer Lifecycle Marketing strategy, though, can create fresh leads for small businesses.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Analytics.

  With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »

Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Mobile Marketing, Website Development.

The online checkout process can be one of the toughest challenges small businesses face. Here are five tips on how to reduce abandonment and improve sales.

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Lead Generation, Local Marketing, Mobile Marketing, Paid Search (PPC), Responsive Design, Social Media Marketing (SMM), Video Marketing.

Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.

Posted by Lee Jackson & filed under Content Marketing, Inbound Marketing, Lead Generation, Local Marketing, Paid Search (PPC), Search Engine Marketing (SEM), Social Media Marketing (SMM).

It can be harder for niche businesses to make an impact with their smaller pool of prospects. Social targeting and long-tail SEO is the key to growth.

Posted by Lee Jackson & filed under Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Local Marketing, Local Search, Social Media Marketing (SMM).

Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing.