With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »
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The online checkout process can be one of the toughest challenges small businesses face. Here are five tips on how to reduce abandonment and improve sales.
Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.
It can be harder for niche businesses to make an impact with their smaller pool of prospects. Social targeting and long-tail SEO is the key to growth.
Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing.
Lead magnets are a creative way to collect targeted data. But what lead magnet is best for your business, and how do they help you grow?
Content marketing is THE key to growing your business, gathering data, discovering leads and nurturing them. Here are some tips on how to do it properly.
Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.
Marketing automation can be a Godsend for small business growth. Here are 3 case studies of how companies use it to get increase their leads and revenue.
Looking to take the next step with your business? Marketing automation can save you time and money while nurturing and converting leads. Here’s how.