The Laziest Way To Win A Million High Quality Backlinks

Author: - February 23rd, 2012
Student Housing Lancaster

A few days ago I answered a question on Quora.com which was asking how a lazy SEO could get a million high quality backlinks in just a few weeks’ time. To be honest I don’t take this sort of question terribly seriously, although it’s not that long now since people would have been happy to [...]

How To Gain Quality Backlinks Without Resorting To Link Networks

Author: - February 21st, 2012
Student Housing Lancaster

A few days ago I was invited to answer a question on quora.com regarding link networks. The question being raised was what alternatives there might be for finding and buying good quality backlinks. The main objection being raised seemed to be cost, with many link networks charging very high fees for their service. It’s a [...]

How To Optimise For Local Business Service Areas

Author: - February 16th, 2012
Student Housing Lancaster

There are a number of local businesses who provide services within a wide radius of their office location. They use Google Places to target their local market, and if competiton is limited, to target prospects in nearby localities. But what if their industry is competitive, how do they reach their market in nearby locations? They [...]

9 Ways To Make Your Blog Sticky

Author: - February 14th, 2012
Student Housing Lancaster

One of the best things about having a blog is knowing you have a select group of readers who continuously come to you for advice and inspiration. Of course, no blog starts out with an avid readership – it is something you have to build and maintain yourself. But what do readers online want from [...]

How To Maximise The SEO Potential Of Your FAQ Page

Author: - February 14th, 2012
Student Housing Lancaster

I was recently involved in an online discussion on Quora about how to most effectively capitalise on the SEO potential for FAQ pages. I thought it would be helpful to consolidate my thoughts and advice on this topic in today’s blog post. Surprisingly few businesses have an FAQ page or FAQ section on their website, [...]

15 Ways To Tell If You Need To Take A Break From Twitter

Author: - February 10th, 2012
Student Housing Lancaster

1. Your stalker quit because they were sick and tired of hearing every last detail of your life. 2. You just sent another tweet before reading point two. 3. You feel hurt at a personal level when someone unfollows you. 4. After three glasses of wine you start getting angry about the fact that ‘unfollow’ [...]

2 Social Media Marketing Mistakes To Avoid

Author: - February 9th, 2012
Student Housing Lancaster

Do you remember when you were preparing to first embark on your social media marketing campaign? When you first saw your Facebook page come alive, or your Twitter profile become public? Do you remember your first tweet, your first status update and your first blog? Without doubt social media marketing has become one of the [...]

3 Facts About ‘Nofollow’ Links You Need To Know

Author: - February 7th, 2012
Student Housing Lancaster

I was asked a question on Quora last week, and it got me thinking how it’s staggering just how many SEO ‘gurus’ and established professionals still shun ‘nofollow’ links. To me this is a little like saying, “Oh, there’s no point putting my web address on my business card – you can’t click it”, or [...]

Friday Quick Tip: 2 Ways To Be Embarrassed By Google

Author: - February 3rd, 2012

I got a phone call from an excited friend the other day who insisted I take a look at a particular search on Google because his website was now #1! I duly fired up my browser, typed in his search terms and voila! His competitors’ sites were enjoying top rankings and his site was nowhere [...]

8 Ways To Build Your Online Brand Reputation

Author: - February 2nd, 2012
Student Housing Lancaster

Whilst I’ve written a great deal in the past about how to promote your brand online, how to market your website, increase traffic and gain in the search rankings, we’ve missed out on a crucial aspect of online marketing. In fact it’s an important oversight because without attending to brand reputation, no amount of brand [...]