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Posted by Lee Jackson & filed under Conversion Rate Optimisation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Analytics.

  With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »

Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Mobile Marketing, Website Development.

The online checkout process can be one of the toughest challenges small businesses face. Here are five tips on how to reduce abandonment and improve sales.

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Lead Generation, Local Marketing, Mobile Marketing, Paid Search (PPC), Responsive Design, Social Media Marketing (SMM), Video Marketing.

Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.

Posted by Lee Jackson & filed under Content Marketing, Inbound Marketing, Lead Generation, Local Marketing, Paid Search (PPC), Search Engine Marketing (SEM), Social Media Marketing (SMM).

It can be harder for niche businesses to make an impact with their smaller pool of prospects. Social targeting and long-tail SEO is the key to growth.

Posted by Lee Jackson & filed under Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Local Marketing, Local Search, Social Media Marketing (SMM).

Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Email Marketing, Inbound Marketing, Marketing Automation, Website Analytics.

Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

Marketing automation can be a Godsend for small business growth. Here are 3 case studies of how companies use it to get increase their leads and revenue.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Website Promotion.

Looking to take the next step with your business? Marketing automation can save you time and money while nurturing and converting leads. Here’s how.