Some are saying that brands should adopt technology at their own risk, but we disagree. Online technology is making advertising better than ever before. Here’s why.
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Facebook’s stock is rising rapidly with Q4 2015 figures showing the social network pulling in $5.84 billion. Here’s why we think it’s set to surpass Google.
With the IAB refusing to admit Adblock Plus to an event and the Brave adblocking browser on its way, we discuss why ads need to be more creative than ever.
A massive Google update has been unleashed and hit content publishers hard. Here’s why it’s a big reminder to keep on top of your SEO strategy.
Twitter didn’t have the best of times during 2015 and is considering expanding its character limit to 10,000. Is it the right move, though?
Wired has written that page views are a useless metric. While we disagree, we’re on board that 2016 will see marketers demanding more data for their money.
2015’s been a good time for digital marketing. 2016, though, is set to be the year when digital marketing really primes itself to take over the world.
Facebook has changed so people can choose what they want to see, while Twitter is having troubles sharing. Will these social updates stop you going viral?
Mashable’s native advertising partnership with Visa shows the flexibility of the medium, and shames publishers that say there’s no money online.
Brands are toning done on sexualised ads, with shouldering the blame. Is that fair, though, or is it a down to a digital social shift?