Google and Yahoo! are both adding more to their mobile marketing armoury, but are you taking advantage to generate leads for your business?
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Snapchat’s Discover and Stories feature are earning a lot of love from marketers, but can it help your business? It can if you add content into the mix.
Facebook’s organic reach is dying out thanks to an adjustment in its algorithm. Is it just a way for them to make money, or are they right to make changes?
Search engines have overtaken traditional channels as the most trusted source of media. Here’s why it’s never too late to join the search revolution.
Marketing automation’s set to explode in 2015, but will content marketing suffer as a result? Here’s why personalisation is key to online growth.
People are going online instead of watching adverts. Is the internet finally ready to deal a killer blow to TV advertising? Webpresence investigates.
We know it’s challenging to deliver a great website, particularly with a small budget, but we also know it’s possible. Yes, even in today’s competitive market, your website can make waves in attracting and converting new consumers. While your brand new (and perhaps your first) website needs to meet your vision of being aesthetically pleasing,… Read more »
A survey has shown that a third of marketers aren’t using personalisation. Webpresence looks at some case studies that show it’s never too late to start.
Will the world of search settle down in 2015? Here are Webpresence’s predictions for the New Year, with creative strategies and email our front-runners.
Metrics are synonymous for measuring success, especially aboard marketing channels, when it comes to examining data that will show the effectiveness of any given campaign. But sometimes those results can be skewed for a variety of reasons and therefore their outcome may result in information that sometimes can’t necessarily be trusted. There are many analytical… Read more »