Studies show that brands want to work with influencers, but amazingly haven’t got a clue how to find or approach them. Webpresence offers some key tips.
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98 per cent of small businesses are looking at marketing automation to help them out, according to a report. But will automation kill creative marketing?
As the FTC in America updates its rules on sponsored advertising on social media Webpresence looks at how to build ethical sponsored content relationships.
The user journey is one of the most important things to consider on the web. It’s an issue I constantly raise at Webpresence, and I was delighted to come across a blog by Twitter the other week that highlights similar points. You can read the blog here. It’s a brilliant summary of what the designers and developers… Read more »
More marketers are relying on influencers to construct their campaigns which can be both good and bad. Webpresence shows why with two case studies.
Reddit can be a fantastic way to get your content out to people, but as the team at HailCorporate show, making friends can be harder than you think…
As YouTube hits 10 years Webpresence takes a look at how marketers and vloggers are hitting it big with guides and how-to videos to attract an audience.
The emergence of cinemagraphs can have a huge impact on your marketing efforts and shows a wider importance to video and visuals when digital marketing.
Google’s new mobile algorithm change is great news for mobile marketers but worthless unless they optimise the user journey to convert traffic into revenue.
Geofencing, targeting, and beacon marketing are on their way. Guess what; it’s much easier to implement than you might think. Webpresence explains.