Ello’s making waves in the world of social media but is its model all it’s cracked up to be? And what does it mean for businesses investing in social media?
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Shoppers are using their smartphones to research products before buying, according to a survey. Here’s how to build consumer trust with your mobile site.
With the Apple Watch entering the wearables market expect smartwatches to be commonplace. But what can businesses do to take advantage of this new channel?
Will content marketing be impacted by the death of Google Authorship? Webpresence looks at what content marketers and influencers can do to be more visible.
Did Macmillan hijack the Ice Bucket Challenge? If they did wasn’t it for a greater good? Here are some tips on how to build an effective creative campaign.
Facebook has angered a lot of its users with privacy concerns over its Messenger app. How can companies show they protect data for the benefit of the user?
An extortion group has been targeting people demanding money or they’ll be the victims of link spam. Google offer little help so what steps should you take?
Struggling to create ideas for the perfect content marketing strategy? Here’s how to think like a journalist, editor, and site owner all rolled into one!
Facebook advertising may be a more effective strategy with the release of Google Pigeon. Webpresence gives some local social media PPC tips for Facebook.
Google Pigeon has launched. A new local search algorithm, some say it may be detrimental to smaller sites. But are they right? Webpresence investigates.