Struggling to create ideas for the perfect content marketing strategy? Here’s how to think like a journalist, editor, and site owner all rolled into one!
You can have the best writers on your content team, but they won’t be able to do anything if they’re restricted to a strategy that stifles their creativity.
Webpresence looks ahead to 2014 and the content marketing revolution that’s set to take place. Here the analytics you need to focus on for content success!
SEO is one of those art forms that the business world loves to hate! You know you can’t live without it but resent that fact that it is always changing and thus impossible to perfect outright. As most will have found out to the abject horror, the tools and approaches used to gain glory last… Read more »
As I have stated several times, regardless of what you may have heard from the many scaremongers online, article marketing is every bit as effective as it has been, and perhaps more so now that standards have been tightened up considerably, weening out the poor quality writers, marketers and directories from the search results. But… Read more »
I am still astonished at the number of people who have walked away from one of the most effective and long-lasting search engine optimisation and website marketing strategies, all because of a couple of innocent monochromatic animals.
I have often talked in previous blog posts about the importance of good quality web content, and the importance of article marketing within the context of today’s increasingly cynical and sophisticated search engines. From blogging and article writing to web content development, the one thing which underpins the vast majority of online marketing today… Read more »
A few days ago I answered a question on Quora.com which was asking how a lazy SEO could get a million high quality backlinks in just a few weeks’ time. To be honest I don’t take this sort of question terribly seriously, although it’s not that long now since people would have been happy to… Read more »
A few days ago I was invited to answer a question on quora.com regarding link networks. The question being raised was what alternatives there might be for finding and buying good quality backlinks. The main objection being raised seemed to be cost, with many link networks charging very high fees for their service. It’s a… Read more »
Back in the summer (you remember that, right? Before we had all this bitterly cold winter weather.. oh yeah, right) Google announced on their Webmaster Central Blog (http://googlewebmastercentral.blogspot.com) that they were now supporting authorship markup (http://goo.gl/C6rlq). A lot of people got very excited by this, but it’s surprising just how few people are either doing… Read more »