Will content marketing be impacted by the death of Google Authorship? Webpresence looks at what content marketers and influencers can do to be more visible.
Struggling to create ideas for the perfect content marketing strategy? Here’s how to think like a journalist, editor, and site owner all rolled into one!
Was Google right to penalise MyBlogGuest and its community? Webpresence takes a look at the crucial difference between buying a link and earning one.
You can have the best writers on your content team, but they won’t be able to do anything if they’re restricted to a strategy that stifles their creativity.
Webpresence analyses Matt Cutts’ frustrations with guest blogging for backlinks, and finds solace in MoneySuperMarket’s creative content marketing strategy.
Webpresence looks ahead to 2014 and the content marketing revolution that’s set to take place. Here the analytics you need to focus on for content success!
Variety is the spice of life, it’s also the best way to pique and maintain the interest of your prospects? It’s time to mix up your content marketing!
It’s horrible at the beginning of your blogging journey when you slave over posts that nobody will read. You’re stuck in a horrible position, but it’s something that has to be done. You can write dozens of amazing articles that take ages to create, hoping that your audience will eventually build up. Or you can… Read more »
SEO is one of those art forms that the business world loves to hate! You know you can’t live without it but resent that fact that it is always changing and thus impossible to perfect outright. As most will have found out to the abject horror, the tools and approaches used to gain glory last… Read more »
For any inbound marketer or blogger the CTA (Call To Action) is the critical point at which all the hard work and effort either becomes wasted or results in a sale. Today I’m looking at how you can make your CTA more effective at every stage.