Posted by Lee Jackson & filed under Blog Marketing, Content Marketing, Digital Marketing, Google, Link Building, Online Branding, Search Engine Optimisation (SEO), Website Promotion.

Webpresence analyses Matt Cutts’ frustrations with guest blogging for backlinks, and finds solace in MoneySuperMarket’s creative content marketing strategy.

Posted by Lee Jackson & filed under Blog Marketing, Content Marketing.

It’s horrible at the beginning of your blogging journey when you slave over posts that nobody will read. You’re stuck in a horrible position, but it’s something that has to be done. You can write dozens of amazing articles that take ages to create, hoping that your audience will eventually build up. Or you can… Read more »

Posted by Lee Jackson & filed under Article Marketing, Blog Marketing, Content Marketing, Digital Marketing, online marketing, Search Engine Marketing (SEM), Search Engine Optimisation (SEO).

SEO is one of those art forms that the business world loves to hate! You know you can’t live without it but resent that fact that it is always changing and thus impossible to perfect outright. As most will have found out to the abject horror, the tools and approaches used to gain glory last… Read more »

Posted by Lee Jackson & filed under Blog Marketing, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing.

For any inbound marketer or blogger the CTA (Call To Action) is the critical point at which all the hard work and effort either becomes wasted or results in a sale. Today I’m looking at how you can make your CTA more effective at every stage.