Posted by Lee Jackson & filed under Conversion Rate Optimisation, Lead Generation, Lead Nurturing, Marketing Automation.

So much traffic visiting your site, yet so little sales… Marketing automation can help you convert those leads and better interact with them. Here’s how.

Posted by Lee Jackson & filed under Community Building, Conversion Rate Optimisation, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Search Engine Marketing (SEM), Social Media Marketing (SMM), Website Analytics, Website Promotion.

Marketing is hard work, but essential to reach the next level. The process can be made much easier and more effective if you invest in marketing automation.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

A nice-looking website isn’t the be-all and end-all. It’s a business investment like any other and needs to make you money. Here are tips on how to do it.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Facebook Promotion, Inbound Marketing, Lead Generation, Linkedin, Social Media Marketing (SMM), Twitter Marketing.

Email is still one of the most powerful tools in your marketing arsenal, especially if you pair your lists with social targeting to reach out to new leads.

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Inbound Marketing, Lead Generation, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Valentine’s Day marketing can be as effective as other holidays, and can be a serious growth opportunity for small businesses if they get the message right.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Analytics.

  With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »

Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Mobile Marketing, Website Development.

The online checkout process can be one of the toughest challenges small businesses face. Here are five tips on how to reduce abandonment and improve sales.

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Lead Generation, Local Marketing, Mobile Marketing, Paid Search (PPC), Responsive Design, Social Media Marketing (SMM), Video Marketing.

Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Email Marketing, Inbound Marketing, Marketing Automation, Website Analytics.

Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.