So much traffic visiting your site, yet so little sales… Marketing automation can help you convert those leads and better interact with them. Here’s how.
Marketing is hard work, but essential to reach the next level. The process can be made much easier and more effective if you invest in marketing automation.
A nice-looking website isn’t the be-all and end-all. It’s a business investment like any other and needs to make you money. Here are tips on how to do it.
Email is still one of the most powerful tools in your marketing arsenal, especially if you pair your lists with social targeting to reach out to new leads.
Data collection is key to business growth, and building creative forms and emails can help capture the right audience to turn them into repeat customers.
Valentine’s Day marketing can be as effective as other holidays, and can be a serious growth opportunity for small businesses if they get the message right.
With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »
The online checkout process can be one of the toughest challenges small businesses face. Here are five tips on how to reduce abandonment and improve sales.
Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.
Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.