It’s easier than ever for small businesses to increase footfall to their shop with a combination of social media and search marketing. Here’s how.
Not only is it possible to target people on social media, it’s also possible to target postcodes to attract more affluent customers for growth. Here’s how.
Mobile marketing isn’t the future anymore. It’s here now, and small businesses that get their mobile strategy right can see serious potential growth.
It can be harder for niche businesses to make an impact with their smaller pool of prospects. Social targeting and long-tail SEO is the key to growth.
Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing.
Geofencing, targeting, and beacon marketing are on their way. Guess what; it’s much easier to implement than you might think. Webpresence explains.
People are going online instead of watching adverts. Is the internet finally ready to deal a killer blow to TV advertising? Webpresence investigates.
Facebook’s updated Places feature is set to offer smaller local businesses another form of visibility through guided browsing, but can it take on Google?
With the Apple Watch entering the wearables market expect smartwatches to be commonplace. But what can businesses do to take advantage of this new channel?
Google Pigeon has launched. A new local search algorithm, some say it may be detrimental to smaller sites. But are they right? Webpresence investigates.