Should you create content with fake news everywhere? Yes; content should be the cornerstone to your marketing efforts. Here’s how to use it to build trust.
Morrisons deal with Amazon saw its share price rise while Tesco got rapped for a misleading ad. Is Tesco’s digital strategy all it’s cracked up to be?
Millennials hate YOLO, emojis, and feeling patronised according to research, but so many companies are still getting it wrong. Here’s how to do it right.
Brands are toning done on sexualised ads, with shouldering the blame. Is that fair, though, or is it a down to a digital social shift?
Twitter has released a feature called Brand Hub which reveals conversation metrics. So, is conversation optimisation set to be a real thing in social media?
Apple TV with Siri will bring YouTube into more homes. Here’s how one chiropractic’s simple strategy is helping his practice grow across the globe.
AdBlock software may be on the rise with privacy fears over mobile. Here are some tips on getting around the software to advertise in new creative ways.
A PR stunt from two magicians went viral last week with many reporting it as a piece of live TV history. Here’s why such lazy journalism will hit them hard.
Reddit’s in meltdown, and brands are caught in the crossfire. They’re being punished for having the wrong Reddit social media strategy; here’s why…
As the FTC in America updates its rules on sponsored advertising on social media Webpresence looks at how to build ethical sponsored content relationships.