Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

Inbound marketing is good to attract leads but adding personalisation to a campaign is the best way to build relationships with customers and convert sales.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Lead Generation, Lead Nurturing, Marketing Automation.

So much traffic visiting your site, yet so little sales… Marketing automation can help you convert those leads and better interact with them. Here’s how.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

A nice-looking website isn’t the be-all and end-all. It’s a business investment like any other and needs to make you money. Here are tips on how to do it.

Posted by Lee Jackson & filed under Digital Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Four out of 10 startups close within five years. Perfecting the Customer Lifecycle Marketing strategy, though, can create fresh leads for small businesses.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

Marketing automation can be a Godsend for small business growth. Here are 3 case studies of how companies use it to get increase their leads and revenue.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Website Promotion.

Looking to take the next step with your business? Marketing automation can save you time and money while nurturing and converting leads. Here’s how.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Lead Nurturing, Mobile Search/SEO, Website Development.

The user journey is one of the most important things to consider on the web. It’s an issue I constantly raise at Webpresence, and I was delighted to come across a blog by Twitter the other week that highlights similar points. You can read the blog here. It’s a brilliant summary of what the designers and developers… Read more »