Got a lot of traffic coming to your website but sales are low? No need to panic; you may just need to better optimise your sales funnel. Here’s how.
Bounce rates can be one of the most frustrating parts of search and one of the things that a number of people desperately try and lower when marketing.
Attention spans are getting shorter, so what are the best ways to use web design to keep your users interested? Webpresence investigates.
Why are so many online marketing professionals planning to ditch Google Analytics during 2013? And what alternatives are there, and how do they compare?
If anyone doubted the willingness and capability of Google to flex its muscles, the news this week that Raven Tools is being forced to drop its rank checking service should act as a stark warning. But what is really going on here? What is it that Google has been doing, why, and what does it… Read more »
As an ever greater number of social media metrics are introduced, we ask the question – are social media metrics actually killing off the effectiveness of social media for business?
People who run websites often look to Google Analytics to help them determine which of their efforts are pulling and which are not. Additionally, there are many people who are long-time users of Analytics, who continue to discover features the more they use the site. Here are few that are often overlooked or require a… Read more »