Posted by Lee Jackson & filed under Conversion Rate Optimisation, E Commerce, Google Analytics, Lead Generation, Marketing Automation, Website Development.

Got a lot of traffic coming to your website but sales are low? No need to panic; you may just need to better optimise your sales funnel. Here’s how.

Posted by Lee Jackson & filed under Bing, Google, Google Analytics, online marketing, Personalised Search, Search Engine Optimisation (SEO).

If anyone doubted the willingness and capability of Google to flex its muscles, the news this week that Raven Tools is being forced to drop its rank checking service should act as a stark warning. But what is really going on here? What is it that Google has been doing, why, and what does it… Read more »

Posted by Lee Jackson & filed under Facebook Promotion, Google Analytics, Google+, Inbound Marketing, Lead Generation, Social Media Marketing (SMM), Twitter Marketing.

As an ever greater number of social media metrics are introduced, we ask the question – are social media metrics actually killing off the effectiveness of social media for business?

Posted by Lee Jackson & filed under Digital Marketing, Google Analytics, online marketing.

People who run websites often look to Google Analytics to help them determine which of their efforts are pulling and which are not. Additionally, there are many people who are long-time users of Analytics, who continue to discover features the more they use the site. Here are few that are often overlooked or require a… Read more »