Small businesses can see huge long-term growth with a creative search marketing campaign, but PPC can bridge the gap and help bring almost instant results.
Google has fallen foul of the chancellor and the European Parliament, showing that it’s essential for marketers to look beyond the search giant for success.
With the Apple Watch entering the wearables market expect smartwatches to be commonplace. But what can businesses do to take advantage of this new channel?
Though Google is a fantastic source of organic traffic you can’t afford to ignore Bing and other search engines if you want to improve online visibility.
Webpresence takes an in-depth look at the current state of the search engine optimisation industry, and why it’s far too early to lament the death of SEO.
If anyone doubted the willingness and capability of Google to flex its muscles, the news this week that Raven Tools is being forced to drop its rank checking service should act as a stark warning. But what is really going on here? What is it that Google has been doing, why, and what does it… Read more »
With Google dominating search no one rival can steal their crown, but these 13 search engines could succeed with ‘Death by a Thousand Cuts’, each eroding a different part of Google’s search dominance. Could these sites steal Google’s crown, and split it between them? What do you think? Can these Google rivals succeed… Read more »
There are a number of local businesses who provide services within a wide radius of their office location. They use Google Places to target their local market, and if competiton is limited, to target prospects in nearby localities. But what if their industry is competitive, how do they reach their market in nearby locations? They… Read more »
There have been two major changes introduced by Google over the last month or so, but how have they affected its overall search market? Back in October Google rolled out an update which meant that those users who were logged in to their Google accounts already would be redirected to a secure version of Google… Read more »
There are some interesting statistics out this week which reveal just how well Google and Bing are comparing. Over the last month official statistics show that Google now accounts for 64% of all searches, with Bing search engines now achieving 30% market share. Bing itself accounted for 14% of all searches, with its new Yahoo… Read more »