Posted by Lee Jackson & filed under Google, Keyword Research.

Have you come across Google’s Wonder Wheel yet? Don’t worry if you don’t have a clue what I’m on about, because it seems very few people have discovered the delights of this hidden feature. It doesn’t really add a great deal that isn’t already able to be achieved using other tools within Google’s SEO toolbox,… Read more »

Posted by Lee Jackson & filed under Google.

Google has announced this week that it is taking a stand against piracy. Perhaps this is good news, or perhaps it’s ‘censorship gone mad’ – that depends on your personal view of piracy and copyright theft. But what exactly is it that Google has done, and will it really make any difference? A few days… Read more »

Posted by Lee Jackson & filed under Bing, Google, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Yahoo.

How much of your traffic comes from Google? It’s usually easy to see by referring to your traffic logs or website analytics. Hopefully you’ll have no more than 75% of your traffic coming from Google. If it’s anything more than that, you could be missing out on a massive revenue stream. The reason is because… Read more »

Posted by Lee Jackson & filed under Google.

Google has again changed its algorithm this week. Why? The reason is to punish SEO abusers based on their backlink rankings. This sounds a little unsettling, so what’s going on? The New York Times published a report about an online merchant who was deliberately providing a dismal level of customer service in order to gain… Read more »

Posted by Lee Jackson & filed under Google, Local Search, Search Engine Marketing (SEM).

Thought I’d share this short video with you. Google Product Manager Jeremy Sussman discusses the basics of how local search rankings are determined and goes into how you can stand out from the crowd by using their ‘tags’ and ‘boost’ products. I won’t say anymore, the video says it all! You can find out more… Read more »

Posted by Lee Jackson & filed under Google, Search Engine Marketing (SEM).

It’s always important to remind ourselves regularly that Google is not the only search engine. Yes, it’s the biggest, by a considerable margin. But numbers aren’t everything, just as placing all your eggs in one virtual basket isn’t a good idea. Recently a huge number of businesses which had invested thousands of pounds in online… Read more »

Posted by Lee Jackson & filed under Google, Search Engine Optimisation (SEO).

Something very strange happened on October 20th. Possibly you may have noticed it, although it’s also quite possible it passed you by as a perfectly uneventful Wednesday. But on 20th October a huge number of website owners and SEO service providers saw their websites plummet down the search page rankings, taking their traffic figures with… Read more »

Posted by Lee Jackson & filed under Google, Paid Search (PPC).

It’s been a few weeks now since Google launched its new instant search results, and by now you’ve almost certainly had not only the chance to explore this new way of searching yourself, but you may also have started to see some differences in terms of traffic and search results positioning. You  may have even… Read more »

Posted by Lee Jackson & filed under Google, Search Engine Optimisation (SEO).

A few weeks ago Google rolled out the single biggest overhaul of their search engine by introducing instant search results. By now you’ve almost certainly have first-hand experience of how this is working, and I know that for myself I have discovered that it has enabled me to speed up my online searching and to… Read more »