Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

1. SEO is not about getting ranked high up on the search results pages for a particular keyword or keyphrase. 2. SEO is not about creating dozens, hundreds or thousands of back links every month. 3. SEO is not about increasing the visibility of your brand through social networking sites such as Twitter and Facebook…. Read more »

Posted by Lee Jackson & filed under Local Search.

For some time now Google has been working hard to promote local search results, often to the detriment of national or non geographical results. How hard have you been working to capitalise on this? With the right SEO approach you can enjoy top placement in major keyword searches, with the result that traffic can become… Read more »

Posted by Lee Jackson & filed under Bing, Search Engine Optimisation (SEO).

There are some interesting statistics out this week which reveal just how well Google and Bing are comparing. Over the last month official statistics show that Google now accounts for 64% of all searches, with Bing search engines now achieving 30% market share. Bing itself accounted for 14% of all searches, with its new Yahoo… Read more »

Posted by Lee Jackson & filed under Google, Youtube.

Perhaps unsurprisingly Google has decided at long last to shut down its Google Video service. It hasn’t been accepting new videos since May 2009, which wasn’t surprising since in 2006 it purchased YouTube. Anyone who has videos on Google can still download them, up until May 13th, when all existing videos will be deleted. It’s… Read more »

Posted by Lee Jackson & filed under Google, Keyword Research, Search Engine Optimisation (SEO).

SEO can be a minefield, and it is very easy to make a mistake. Unfortunately making a mistake with your search engine optimisation can easily cost you, usually in a loss of visibility and a loss of traffic. Here are the top two SEO mistakes which we come across quite regularly: 1. Choosing inappropriate keywords…. Read more »

Posted by Lee Jackson & filed under Google, Search Engine Optimisation (SEO).

One of the biggest problems at the moment with SEO and online marketing is that too many people, both businesses and SEO service companies alike, are forgetting one fundamentally important point: getting ranked highly on Google, or any other search engine, is only a means to an end, and not an end in itself. So… Read more »

Posted by Lee Jackson & filed under Search Engine Marketing (SEM), Search Engine Optimisation (SEO).

Like most people, I receive a fair chunk of spam each week, and as I’m in the SEO business and listed on plenty of SEO related sites, I get quite a few emails relating to online marketing. The other day I received an email from a company ‘guaranteeing’ that they could get my website listed… Read more »

Posted by Lee Jackson & filed under Search Engine Marketing (SEM), Youtube.

No one can be in any doubt at all that the world’s biggest search engine is Google. It’s now even in the dictionary as a verb – ‘to google’. But what about the second biggest search engine? Is your business marketing itself effectively through this channel too? Clearly you’ll want to make sure that your… Read more »

Posted by Lee Jackson & filed under SEO Copywriting.

If you still think that SEO is all about keywords and densities, then that may be the reason why you’re still not #1 on Google’s search results. Although search engines today will certainly take keywords into consideration, they’re a good deal smarter than this these days. Google’s spiders and bots can do a good deal… Read more »