Marketers are spending more time and money on real-time auctions. Those getting the best results with it though are the ones that understand their audience.
Google has killed off its Keyword Tool and replaced it with the Keyword Planner. But is it any good? Webpresence lists the differences and gives its verdict!
It’s sometimes easy to get caught up in some of the niche problem areas of SEO and either take your eyes off the big picture, or forget that every single day there are new entrepreneurs and businesses coming online looking around at the whole world of SEO for the first time. Frankly for anyone just getting started in SEO I have nothing but sympathy – it must seem a terribly daunting place.
With the average person spending over 15 minutes every single day on YouTube, and with over 2 billion videos viewed every day, YouTube is a marketing resource that you absolutely cannot ignore. But if you think that capitalising on all that traffic is as easy as shooting a quick video and uploading it, then… Read more »
Wouldn’t it be nice to be able to see inside Google’s head? We’re talking metaphorically here of course, but in fact there is a way in which you can make Google reveal a little of what’s going on underneath the hood (if that isn’t mixing metaphors too much). One of the aspects of today’s SEO… Read more »
A few days ago we looked at how it is possible to use the tilde symbol (~) to carry out more effective searches, and to find alternative words and phrases you could be targeting throughout your search engine optimisation. Today we’re going to see how this same innocuous little wobbly line can be used in… Read more »
Sometimes when you’re looking for information online, or even looking to find out how your own website is performing for various searches, it can be very difficult because of the fact that often you need to be quite specific. However, there’s a feature which you can use in Google which will not only help widen… Read more »
SEO can be a minefield, and it is very easy to make a mistake. Unfortunately making a mistake with your search engine optimisation can easily cost you, usually in a loss of visibility and a loss of traffic. Here are the top two SEO mistakes which we come across quite regularly: 1. Choosing inappropriate keywords…. Read more »
Have you come across Google’s Wonder Wheel yet? Don’t worry if you don’t have a clue what I’m on about, because it seems very few people have discovered the delights of this hidden feature. It doesn’t really add a great deal that isn’t already able to be achieved using other tools within Google’s SEO toolbox,… Read more »