Matt Cutts, head of Google’s Webspam team, recently gave webmasters cause for concern by announcing a future algorithm update that will target merchants.
SEO is one of those art forms that the business world loves to hate! You know you can’t live without it but resent that fact that it is always changing and thus impossible to perfect outright. As most will have found out to the abject horror, the tools and approaches used to gain glory last… Read more »
We reckon you’ve probably been told time and again to make great content. But, as far as you’re concerned, your content’s already the best you can possibly produce and – sadly – it isn’t generating the volumes of traffic you were hoping for. Or, worse, your content is attracting an impressive number of visitors but… Read more »
Whilst many people are talking about responsive web design I’ve been looking at responsive web content, and how it can give your site a constructive boost.
Here are my top tips for giving your online business marketing the fresh start it needs at this time of the year.
If anyone doubted the willingness and capability of Google to flex its muscles, the news this week that Raven Tools is being forced to drop its rank checking service should act as a stark warning. But what is really going on here? What is it that Google has been doing, why, and what does it… Read more »
Inbound marketing can be an extremely successful strategy, especially for SMEs. This is the three stage strategy which is essential to ensure success.
Is this really the end of Google, and just how will we all manage in future without it? Even if Google doesn’t close, but becomes a relic of a period in the Internet’s history, like Yahoo, how will businesses have to adapt their SEO strategy?
Imagine if you could embed something on your website which would hypnotise your customers – what would you get them to do? Place an order there and then? Bookmark the site and return daily? Tell all their friends and followers about how great and wonderful your site is?
Here are my thoughts on how you should approach the subtle science and exact art of updating and editing your website. In no particular order.