Posted by Lee Jackson & filed under Bing, Social Media Marketing (SMM).

This week we have witnessed yet another example of a major corporation completely missing the point when it comes to social marketing. Whilst many business, charities and organisation were doing a great deal of good, helping to provide communication links, offer support and raise money, Bing decided to tweet in a way which not only… Read more »

Posted by Lee Jackson & filed under Social Media Marketing (SMM).

For all its benefits, social media and social marketing is still a form of investment, either financial, or in terms of time. It’s important therefore not to lose sight of this fact, becoming distracted with numbers that don’t necessarily convert to traffic, sales or other measures of business success. Simply identifying the fact that you’ve… Read more »

Posted by Lee Jackson & filed under Facebook Promotion, Social Media Marketing (SMM), Twitter Marketing.

Social media, social networking and social marketing – they’re the buzz words of today, and many would have you believe that unless you’re employing social media in a productive, positive and effective way there can’t possibly be any way in which you can succeed in promoting a business online. Certainly today’s online world is built… Read more »

Posted by Lee Jackson & filed under Social Media Marketing (SMM).

So you’ve come to the conclusion that your competitors are outperforming you, and you’re pretty confident that their advantage over you comes from their use of social media. So what do you do? Do you increase the number of tweets you post? Do you update your Facebook page more often, publish blogs more frequently and… Read more »

Posted by Lee Jackson & filed under Linkedin, Social Media Marketing (SMM), Twitter Marketing.

Last week Google announced that it is changing the way its social search results are displayed to provide more social, and hopefully more reliable results. If you are logged in to Google with your Google account, and you’ve linked your social networking accounts, then when you carry out a search Google will take into consideration… Read more »

Posted by Lee Jackson & filed under Social Media Marketing (SMM), Twitter Marketing.

The other day I started talking about my top ten tips for achieving success through Twitter. Today I’m finishing that list by offering you the rest of my favourite Twitter tips. 7. Retweet others’ tweets. Not only does this help you to tweet more often, even when you don’t have anything to say yourself, but… Read more »

Posted by Lee Jackson & filed under Social Media Marketing (SMM), Twitter Marketing.

With Twitter being valued now at around $10 billion, and with low level talks about takeover bids by both Google and Facebook, if you haven’t already integrated Twitter into your regular social media marketing strategy, then isn’t it about time you gave it a go? Even if you’re already a happy Twitterer, perhaps there could… Read more »

Posted by Lee Jackson & filed under Linkedin, Search Engine Marketing (SEM), Social Media Marketing (SMM).

You’re probably already reasonably familiar with the subtle art and exact science of search engine marketing and search engine advertising. The sort of search engine advertising most people are aware of and think of is of course Google’s paid advertising service, Adwords. But whilst this certainly has a lot to offer, there’s something else you… Read more »