Posted by Lee Jackson & filed under Community Building, Conversion Rate Optimisation, Digital Marketing, Email Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Search Engine Marketing (SEM), Social Media Marketing (SMM), Website Analytics, Website Promotion.

Marketing is hard work, but essential to reach the next level. The process can be made much easier and more effective if you invest in marketing automation.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Analytics.

  With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Email Marketing, Inbound Marketing, Marketing Automation, Website Analytics.

Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Inbound Marketing, Lead Generation, Online Advertising, Website Analytics.

Wired has written that page views are a useless metric. While we disagree, we’re on board that 2016 will see marketers demanding more data for their money.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Paid Search (PPC), Website Analytics.

Metrics are synonymous for measuring success, especially aboard marketing channels, when it comes to examining data that will show the effectiveness of any given campaign. But sometimes those results can be skewed for a variety of reasons and therefore their outcome may result in information that sometimes can’t necessarily be trusted. There are many analytical… Read more »