Marketing is hard work, but essential to reach the next level. The process can be made much easier and more effective if you invest in marketing automation.
With so much data, and tools to monitor it, business owners can easily become confused by which data to measure and how to measure it. It’s imperative to identify which metrics have the most influence on business growth, and the “big three” for digital marketers are traffic, conversions and revenue. Traffic Traffic metrics are… Read more »
Small businesses are more likely to grow if they collect and store data in ethical ways that helps them to better attract and retain customers. Here’s why.
Wired has written that page views are a useless metric. While we disagree, we’re on board that 2016 will see marketers demanding more data for their money.
Metrics are synonymous for measuring success, especially aboard marketing channels, when it comes to examining data that will show the effectiveness of any given campaign. But sometimes those results can be skewed for a variety of reasons and therefore their outcome may result in information that sometimes can’t necessarily be trusted. There are many analytical… Read more »
Attention spans are getting shorter, so what are the best ways to use web design to keep your users interested? Webpresence investigates.
Keyword optimisation may be on the way back. Now is the time where it’s more important than ever to consider a deep SEO audit, according to Webpresence.
Why are so many online marketing professionals planning to ditch Google Analytics during 2013? And what alternatives are there, and how do they compare?