For those of you in the SEO game you’re sure to know that anchor text is the visible, clickable text of a hyperlink. For example, the link below links to our main website and uses the keyword ‘Webpresence’ as the anchor text;
Google, Bing and other search engines heavily weight the keyword anchor text with their ranking algorithms and use it to help determine the subject matter of the linked-to webpage or document. Thus creating a diverse, yet relevant anchor text optimisation strategy is fundamental to SEO success.
I had planned to write a blog post on ‘Anchor Text Optimisation’ this week, but SEOmoz beat me to it! In fact they went one better and produced a video that I thought I’d share rather than reinventing the wheel. If you haven’t got time to watch the video I’ve listed the key takeaways below.
Anchor Text Optimisation – The Key Takeaways
- Multiple anchors from the same page do not provide additional value; it’s only the first anchor text to a particular page that counts!
- You need to diversify the anchor text you use, having too many of the same anchor text links looks unnatural and may count against you.
- Anchor text links from internal webpages help a little, anchor text links from external webpages help a lot!
- When a link is in the form of an image the ‘alt’ attribute usually becomes the anchor text, if not then the surrounding text may be used.
- The words surrounding the anchor text matter!
- And one thing that isn’t mentioned, use ‘partial match’ anchor text rather than ‘exact match’! You can watch a great video on this below, or just read the original post.