Posted by Lee Jackson on Google+ & filed under Blog Marketing, Content Marketing.

It’s horrible at the beginning of your blogging journey when you slave over posts that nobody will read. You’re stuck in a horrible position, but it’s something that has to be done.

You can write dozens of amazing articles that take ages to create, hoping that your audience will eventually build up. Or you can try to save time by writing crappy content and you don’t grow, and although people will eventually start finding it, if it’s not quality content you will damage your brand image.

If you do spend time creating great content, you’ve actually saved yourself some work, but you still need to go back through all of it again to make it better, starting from the beginning and working on one historical article at a time.

We’re going to take a look at the things you should be doing to make your historical blog posts perfect.

1. Re-examine the headline

The headline (or title) is one of the most important parts of your article because if it’s not great people won’t click through and read what you have to say.

You will eventually start sharing your old articles more on places like Twitter and Facebook. This is how people rend to find your historical content. It seems a shame to only get a small percentage of the traffic you would have got if you had a great headline. Oh, and make sure you don’t forget to include your keywords!

2. Edit The Article

If you are like most people your writing will have improved considerably over the last few months or years. When anyone does read your content and it’s not up to scratch they will probably leave your blog as quickly as they can.

Carefully scan it, and fix your spelling and grammar mistakes. You can even add more information to make the article more relevant because your viewpoint could have changed. You should strive to make everything on your blog amazing!

 

Children's Play _ Education.com

3. Add long tail keywords

When you’re first starting out you end up targeting all these great keywords, but what you find is that most of the traffic landing on your blog comes from long tail keywords.

It makes sense to go through the article and add some long tails, making sure it doesn’t look like you’re writing for the search engines, but for your readers. You can use Google Analytics to see what keywords people are searching for when they land on your site and include those if you’re not already. You might see a quick increase in traffic.

4. Use more graphics!

People love to look at pretty pictures. I bet you do too. If that is the case you’ll know how beneficial it could be to add some more. You can use photos, graphs, or anything that is relevant to the article. Just make sure you’re not adding them for the sake of it because they need to improve the article, not make it worse. Look at the ones that are already there and you might realise they should be replaced with something better.

 

Leonidas

 

5. Internal linking

Internal linking is huge and it’s what search engines will use to crawl your site. Doing this properly, and naturally can only mean better search engine rankings at the end of the day. There won’t be much internal links in your earlier articles because there was nothing else to link them to. But now you have dozens of articles that would be relevant to the old content. It’s good practice to rinse and repeat this tactic, Google will love you for it and so will your readers.

About The Guest Author;

Richard Downing works for Webfirm and is the head of their mobile website design division. A person with immense experience in this field, he still yearns to acquire more knowledge. He shares his knowledge via his blog and gives people useful advice about website designing and other aspects of his work.

 

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  • http://twitter.com/WebpresenceUK Webpresence

    Re internal linking, be careful not to use the same ‘exact match’ anchor text too frequently.. diversify is key!