SEO is one of those art forms that the business world loves to hate! You know you can’t live without it but resent that fact that it is always changing and thus impossible to perfect outright.
As most will have found out to the abject horror, the tools and approaches used to gain glory last year are pretty much dead in the water this year, meaning that it’s often only a matter of time before what you think is doing you a favour is actually driving you into the ground.
What follows is three of the very biggest and common SEO blunders that businesses of all sizes are making with their 2013 campaigns, with the intention being to inform and allow corrections. Try not to panic though – SEO isn’t going anywhere in terms of its importance so you’ve plenty of time to make amends with the right help in-tow:
1. Keyword Stuffing
A couple of years ago the term keyword stuffing referred to making pretty much every other word of an article or webpage a keyword. Those found to be doing so would not only be penalised but also face having complete garbage as content. Fortunately, things have changed in a big way.
As of now…that being early 2013…anything more than around 10% keyword density is frowned upon in a big way and those looking for optimum use of keywords should be looking more toward the 3% or 4% area, definately no higher!
Google and friends have become particularly harsh on the subject of keyword stuffing over the past couple of years and it is now nigh-on impossible to get away with it. So, if you’re wondering why things aren’t going to plan, step one is to rethink how liberal you’ve been with your content keywords.
2. Forum Profile Backlinks
There are hundreds of books and SEO guides out there today that highly recommend the use of forum profile backlinks as a means by which to build credible and authoritative backlinks and win the favour of the search engines. Sadly, this advice may have been good when said books were first published several years ago, but will today, if done for the sole purpose of improving your rankings, will lead you well and truly down the wrong path.
The search engines are very much aware of this particular approach to link building and have therefore exponentially reduced the amount of favour thrown your way for doing so. And even worse still, overdo it and you’ll see your existing credit stripped and you site pretty much fall off the rankings altogether.
3. Anchor Text Using Keywords
One of the most effective and widespread methods of boosting SEO prowess used to be that of using ‘exact match’ anchor text for the backlinks that were the very keywords the site was looking to target.
Today, however it’s a bit more of a balancing act as while you will indeed be able to generate some favour by taking this approach on a limited scale, overdo it and you will seeo your webiste fall out of the search results, rapidly! At the very most you should use exact match anchor text for 10% of your backlinks.
If you have time, check out this great video by SEOmoz;
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