Posted by Lee Jackson on Google+ & filed under Blog Marketing, Digital Marketing.

The problem with the word ‘blog’ is that most people recall that this comes from the phrase ‘web log’, and that a log is simply a monologue record of events, thoughts or actions. Which is precisely what a good blog should not be!

You might be coming up with fascinating, entertaining and informative blog posts each week, and that’s great, but it’s only part of the story. If the only blog you visit each week is your own, then you’re not really blogging, you’re lecturing.

 

 

This is the main reason why so many people struggle to get their blog off the ground or to receive the sort of recognition they hoped for. If your own blog is clonking along steadily but without much interest, and with no quality comments then you may well be overlooking a genuinely important element of successful blogging – commenting.

Blog commenting should be just as much a part of your weekly blog routine as writing and publishing posts on your own blog. In fact if you’re not doing it right now then you’re better off reducing your own posting routine by one or two blog posts a week and replacing that time with commenting instead. So, if you publish a blog post every day, why not post every other day instead, and write comments on other people’s blogs on the days in between?

But don’t rush into blog commenting thinking that all you have to do is to find a suitable blog, write a comment and then wait for the adoration and traffic. It doesn’t work like that. Hopefully you don’t just dash off a blog post in a few minutes without first carrying out research, planning the post carefully, writing it with care, editing it and proofreading thoroughly. The same approach needs to be employed when writing and publishing comments on other people’s blogs.

The danger is that if you don’t apply care when writing blog comments you could find your ID or email address being picked up by Askiment, the most popular spam assassin in the blog world, and this could mean that any future blog comments you write will be immediately sent to the junk pile, and not even read by the blog writer, let alone the community.

First of all, find a blog you think is relevant, of interest and is high quality. Don’t worry too much about whether they have follow or nofollow links, because that’s really not important. After all, a great way of getting yourself blacklisted is to litter other people’s blogs with links back to your own. If what you say is good quality then people will click your name, which will link back to your blog. It’s quality which will count here, not links.

Once you’ve found a good blog, bookmark it, think about what to say, and write it as carefully as you would a blog post or article. Then publish it, and monitor it. If it receives a reply, then write a response to that reply, helping to keep dialogue going. Revisit that blog again on a regular basis and make it somewhere you check each week. In return you’ll find the rewards much greater than the value of the one post you’re not writing for your own blog any more.

What proportion of your time each week do you spend blog commenting rather than blog writing? Do you have a specific routine or do you comment only if and when you happen to come across something interesting? Are there any blog commenting tips you’d like to share?

 

 

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