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Posted by Lee Jackson & filed under Conversion Rate Optimisation, Digital Marketing, Paid Search (PPC), Website Analytics.

Metrics are synonymous for measuring success, especially aboard marketing channels, when it comes to examining data that will show the effectiveness of any given campaign. But sometimes those results can be skewed for a variety of reasons and therefore their outcome may result in information that sometimes can’t necessarily be trusted. There are many analytical… Read more »

Posted by Lee Jackson & filed under Video Marketing, Youtube.

Where the people go, marketers follow. An increasing number of people are consuming online video — Youtube is the second most-visited website in the world, and the ways users can watch videos is only growing. With social video’s ever-growing popularity, one big portion of successful content marketing relies on tackling this area. Social Video Social… Read more »