Will the world of search settle down in 2015? Here are Webpresence’s predictions for the New Year, with creative strategies and email our front-runners.
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Metrics are synonymous for measuring success, especially aboard marketing channels, when it comes to examining data that will show the effectiveness of any given campaign. But sometimes those results can be skewed for a variety of reasons and therefore their outcome may result in information that sometimes can’t necessarily be trusted. There are many analytical… Read more »
Mark Zuckerberg has quashed the idea of a Facebook dislike button, but while it may be a popular addition for users, it would likely drive advertisers away.
Google has fallen foul of the chancellor and the European Parliament, showing that it’s essential for marketers to look beyond the search giant for success.
An ASA ruling has ticked off companies and vloggers for failing to fully declare their paid-for ads. Here’s why it needs to be nipped in the bud ASAP.
Google Contributor and AdWords’ conversion estimator are here, but how do you use them to help earn money through your website? Webpresence investigates.
Facebook’s updated Places feature is set to offer smaller local businesses another form of visibility through guided browsing, but can it take on Google?
Squarespace 7 is an incredible web design and development tool, but is it something you should trade your WordPress in for, and are its days numbered?
Where the people go, marketers follow. An increasing number of people are consuming online video — Youtube is the second most-visited website in the world, and the ways users can watch videos is only growing. With social video’s ever-growing popularity, one big portion of successful content marketing relies on tackling this area. Social Video Social… Read more »
More companies are getting caught trying to cheat search engines with paid links. Here’s why paid links hurt more people than your own search rankings.