People who run websites often look to Google Analytics to help them determine which of their efforts are pulling and which are not. Additionally, there are many people who are long-time users of Analytics, who continue to discover features the more they use the site. Here are few that are often overlooked or require a [...]
I have often talked in previous blog posts about the importance of good quality web content, and the importance of article marketing within the context of today’s increasingly cynical and sophisticated search engines. From blogging and article writing to web content development, the one thing which underpins the vast majority of online marketing today [...]
With Google announcing on Friday the launch of the latest Panda update, dubbed Panda 3.4, it is clear to everyone that sitting still is the best way to move very quickly. Down. Google’s latest algorithmic changes will affect 1.6% of queries, which may not sound an awful lot until you realise that with Google [...]
Here’s a new way to think about Google. Imagine it not as an almost endless bank of high powered servers blasting endlessly through tens of thousands of horribly complex algorithms, but instead, sitting back in a pair of chinos and a polo shirt, a warm mug of coffee and a plate of chocolate digestives by [...]
Recent statistics released this week by the Boston Consulting Group reveal that 8.3% of the UK’s economy is dependent upon the internet, which is actually a significantly bigger proportion than any other of the G20 countries. Online business has grown massively, as has our increasing reliance on it, and in 2010 the online economy [...]
If I had a pound for every person in the last week who has asked me how they can get their website to be at the top of Google’s search results, well I’d have enough for a bag of chips. But that’s not the point, because frankly there are a huge number of people [...]
So you’re at the top of Google, you’re number one, you’re the best! Woohoo, great job. It’s just a shame you’re not making any more money though, isn’t it? That’s the thing these days. I see it so many times – people spending ages (and a fair amount of cash too) making sure their [...]
Personalised search results have been around for a while now, long enough for most people to have forgotten the fact that what they see displayed when they carry out a search on Google is very possibly different to that which other people will be seeing. Indeed the results any one person sees may be entirely [...]
With the average person spending over 15 minutes every single day on YouTube, and with over 2 billion videos viewed every day, YouTube is a marketing resource that you absolutely cannot ignore. But if you think that capitalising on all that traffic is as easy as shooting a quick video and uploading it, then [...]
I recently mentioned in a blog post about how to generate a high number of backlinks relatively easily and one such tactic is linkbait. I also mentioned that I would be coming back to look at that aspect of link generation in a subsequent post, and true to my word, that’s what I’m going to do today.
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