Wired has written that page views are a useless metric. While we disagree, we’re on board that 2016 will see marketers demanding more data for their money.
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2015’s been a good time for digital marketing. 2016, though, is set to be the year when digital marketing really primes itself to take over the world.
Facebook has changed so people can choose what they want to see, while Twitter is having troubles sharing. Will these social updates stop you going viral?
Mashable’s native advertising partnership with Visa shows the flexibility of the medium, and shames publishers that say there’s no money online.
Brands are toning done on sexualised ads, with shouldering the blame. Is that fair, though, or is it a down to a digital social shift?
Twitter has released a feature called Brand Hub which reveals conversation metrics. So, is conversation optimisation set to be a real thing in social media?
With Twitter and Facebook releasing new targeting features and analytical data, it can be easy to get overwhelmed. Here’s how to use them to your advantage.
ASDA has released its Christmas campaign a week early, but don’t worry if you haven’t started yet. There’s plenty of time for Christmas inbound success.
Facebook has overhauled its search algorithm and is suggesting it’s set to enter the search business proper. Here’s why search is stronger than ever.
The IAB has apologised for ‘messing up’ the internet with ads. With Adblock even releasing its own browser, user experience is more important than ever.