Posted by Lee Jackson on Google+ & filed under Search Engine Marketing (SEM).

Another week rolls by, and another contender steps onto the stage with gasps from the audience wondering whether this newcomer could spell the end for the Big G? Whilst those at Google may not necessarily be trembling just yet, nor looking to cash in their shares, the newcomer in question has gained quite a bit of interest, including a fairly substantial investment from one of the founders of Facebook.

Qwiki LogoIf you haven’t already heard of Qwiki then the chances are you soon will. In fact you already have because I’ve just mentioned it. So now you have heard of it, but what’s it all about?

The founders of Qwiki have suggested that the way we find information currently is geared too much towards providing data in a way which suits computers rather than humans. Certainly computers and the algorithms they use have been becoming astonishingly fast and unbelievably complex, but is this really a problem?

Imagine you were at school and you asked your teacher to explain to you what the Eiffel Tower was. You’d be a little taken aback if your teacher simply provided you with a text based list of bullet points, each of which was either very similar to many of the others, or entirely unrelated. This is how search engines, including Google, deliver factual based information to us now.

Qwiki aims not to provide an information overload or information regurgitated by computers for the benefit of computers, but an information experience. Very nice, but what does that mean?

Imagine asking your teacher about the Eiffel Tower, and listening to them talk to you about it, describing its most important features and background, whilst showing you photos and images of the tower, and those responsible for its design and construction. This is the sort of experience Qwiki is looking to offer, and it’s already got those in the world of SEO asking just how this kind of way forward in search engine thinking could affect the way optimisation works. If you haven’t already, why not visit Qwiki and register as a beta tester to find out more?

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