Posted by Lee Jackson & filed under online marketing, Social Media Marketing (SMM).

Just quickly before I cover the six ways to increase the credibility of your online content, it’s probably worth asking why credibility is so important. The fact is that the search engines today are smart. They’re a whole lot smarter than any of us really care to consider, and the second you underestimate their smartness,… Read more »

Posted by Lee Jackson & filed under Digital Marketing, Online Branding.

Whilst I’ve written a great deal in the past about how to promote your brand online, how to market your website, increase traffic and gain in the search rankings, we’ve missed out on a crucial aspect of online marketing. In fact it’s an important oversight because without attending to brand reputation, no amount of brand… Read more »