HMV has relaunched its website and embraced the world of content marketing with a balanced editorial that serves its audiences. Webpresence reviews.
Google Hummingbird means that a good customer service strategy is more important than ever for SEO. Here are five easy Webpresence tips to get started!
Wonder why inbound marketing prices are quoted so high for an online campaign? Webpresence breaks down the costs of an effective, ethical inbound strategy.
Google has announced another raft of changes from promoting in-depth content in SERPs to transparent manual actions and updating its mobile guidelines.
Google’s changed its policies to urge people to stop building links with anchor text. Webpresence looks at the other forms of online marketing available.
Webmasters have noticed a Panda refresh has been released by Google. Here are Webpresence’s tips to generating leads with a Panda-proof content strategy.
The clever content marketer will be able to maximise a press release’s influence and get a message out to the public instead of doing one for a few links.
Matt Cutts has released a video that focuses specifically about rel=”author” tag and how it can benefit the web, evolving it from an ‘anonymous’ entity.
Matt Cutts has released a video telling webmasters not to focus too much on search engines. Read Webpresence’s analysis on how to build a creative site.
Take stock of your website and your business. What’s its Unique Selling Point (USP)? More importantly, are you able to portray that USP effectively online? With Google Penguin 2.0 now running rampant brands will need to employ clever content marketing strategies and social media campaigns to attract visitors, generate interest and sell their products… Read more »