Posted by Lee Jackson & filed under Conversion Rate Optimisation, Google Analytics, Social Media Marketing (SMM), Website Analytics.

The better you know your audience, the faster you can respond and the quicker your business will grow. Here are some tips on collecting customer insights.

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation.

Inbound marketing is good to attract leads but adding personalisation to a campaign is the best way to build relationships with customers and convert sales.

Posted by Lee Jackson & filed under Content Marketing, Digital Marketing, Email Marketing, Facebook Promotion, Instagram, Marketing Automation, Paid Search (PPC), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Twitter Marketing.

Facebook and Google when used right are great for small business growth. To take the next step though, you also need to consider these five other channels.

Posted by Lee Jackson & filed under Conversion Rate Optimisation, Email Marketing, Facebook Promotion, Inbound Marketing, Lead Generation, Linkedin, Social Media Marketing (SMM), Twitter Marketing.

Email is still one of the most powerful tools in your marketing arsenal, especially if you pair your lists with social targeting to reach out to new leads.

Posted by Lee Jackson & filed under Content Marketing, Social Media Marketing (SMM).

  Recently, there was a story on the BBC about how a website and Facebook page that was started in the UK has grown to become a fast-growing, successful million-pound business. You might know Viral Thread. The company began as a place that collected and curated content that was going viral across the internet to… Read more »

Posted by Lee Jackson & filed under Inbound Marketing, Local Marketing, Local Search, Paid Search (PPC), Search Engine Optimisation (SEO), Social Media Marketing (SMM).

Not only is it possible to target people on social media, it’s also possible to target postcodes to attract more affluent customers for growth. Here’s how.

Posted by Lee Jackson & filed under Digital Marketing, Lead Generation, Marketing Automation, Paid Search (PPC), Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Website Development.

67% of small businesses want to increase their digital spend next year. Here are the 5 places they should put their money for serious business growth.

Posted by Lee Jackson & filed under Digital Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Four out of 10 startups close within five years. Perfecting the Customer Lifecycle Marketing strategy, though, can create fresh leads for small businesses.