Offline optimisation and offline marketing is every bit as important as online marketing in many cases, but shouldn’t be treated as a separate entity. Instead offline optimisation and promotion needs to tie in very closely with your online optimisation. Let me explain how this can be achieved.
It’s easy to become so involved with SEO and social media marketing that you become blind to some of the more obvious and fundamental ways in which you can boost traffic to your website. We’re not talking here about just boosting numbers, because that in itself is of course a relatively fruitless exercise. No, what… Read more »