Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

It’s a tricky conundrum – you should never try to fly a plane before you have learned to land it, but in order to learn to land a plane you need to already be flying. The same problem exists in SEO marketing although, fortunately, it’s a good deal safer. When you start marketing through SEO… Read more »

Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

Whether it’s an article, a blog post or a web page, having an eye catching title which works both in drawing real people to your content and maximising visibility of your content in the search results is key. Here are five tips for maximising the effectiveness of your titles. 1. Include your keyword or keyphrase…. Read more »

Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

One of the banes of working in SEO is to suddenly find one day that having invested huge amounts of time, effort and energy promoting a specific page on a client’s website, that the client suddenly decided one day to change the URL of that page, rendering all of your backlinks null and void. Not… Read more »

Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

Confused by the blog post title? That’s the problem with absolute URLs and relative URLs, and today we’ll look briefly at what the difference is, why you might opt for each type, and what our final opinion is from an SEO perspective. An absolute URL is a reference (or hyperlink) to a resource in your website… Read more »

Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

Many SEO ‘gurus’ recommend dividing your URL up into separate keywords by using underscores. So for example, if you were selling men’s designer clothing you might have a URL like this: http://www.url.com/mens_designer_clothing.html However, this is wrong. And it’s wrong for two very good reasons. First of all, let’s consider the purely practical reason. Let’s say… Read more »

Posted by Lee Jackson & filed under Search Engine Optimisation (SEO).

SEO can be a minefield of contradictions and strong opinions, misinterpretations and misunderstandings, so in today’s blog post we’re going to look at a much misunderstood and confused area of SEO, offering clear advice on what you should and should not be doing with your own website. The Robots.txt File You’re probably aware that a… Read more »