Posted by Lee Jackson & filed under Conversion Rate Optimisation, Google Analytics, Social Media Marketing (SMM), Website Analytics.

The better you know your audience, the faster you can respond and the quicker your business will grow. Here are some tips on collecting customer insights.

Posted by Lee Jackson & filed under Content Marketing, Digital Marketing, Email Marketing, Facebook Promotion, Instagram, Marketing Automation, Paid Search (PPC), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Twitter Marketing.

Facebook and Google when used right are great for small business growth. To take the next step though, you also need to consider these five other channels.

Posted by Lee Jackson & filed under Content Marketing, Social Media Marketing (SMM).

  Recently, there was a story on the BBC about how a website and Facebook page that was started in the UK has grown to become a fast-growing, successful million-pound business. You might know Viral Thread. The company began as a place that collected and curated content that was going viral across the internet to… Read more »

Posted by Lee Jackson & filed under Content Marketing, Conversion Rate Optimisation, Inbound Marketing, Lead Generation, Search Engine Marketing (SEM), Social Media Marketing (SMM).

Valentine’s Day marketing can be as effective as other holidays, and can be a serious growth opportunity for small businesses if they get the message right.

Posted by Lee Jackson & filed under Inbound Marketing, Local Marketing, Local Search, Paid Search (PPC), Search Engine Optimisation (SEO), Social Media Marketing (SMM).

Not only is it possible to target people on social media, it’s also possible to target postcodes to attract more affluent customers for growth. Here’s how.