The better you know your audience, the faster you can respond and the quicker your business will grow. Here are some tips on collecting customer insights.
Traffic’s an important part of growth but converting online traffic into sales is the key to success. Here’s how to do it with conversion rate optimisation.
With high street footfall continuing to decline in some areas Foursquare thinks it’s solved the problem with Attribution. Here’s what you need to know.
Recent updates from Google and Facebook as well as a new launch from Trinity Mirror show how the user holds more power than ever before.
With the IAB refusing to admit Adblock Plus to an event and the Brave adblocking browser on its way, we discuss why ads need to be more creative than ever.
The IAB has apologised for ‘messing up’ the internet with ads. With Adblock even releasing its own browser, user experience is more important than ever.
Facebook has angered a lot of its users with privacy concerns over its Messenger app. How can companies show they protect data for the benefit of the user?
Attention spans are getting shorter, so what are the best ways to use web design to keep your users interested? Webpresence investigates.
Webmasters have noticed a Panda refresh has been released by Google. Here are Webpresence’s tips to generating leads with a Panda-proof content strategy.
Matt Cutts has released a video that focuses specifically about rel=”author” tag and how it can benefit the web, evolving it from an ‘anonymous’ entity.