Blog Management, Blog Marketing, Blog Everything!

We're sure you know what a blog is, but do you realise what they can do for your business?

Blogs are regularly updated publically visible logs of posts containing interesting information, helpful guides, and news about your company or industry.

Blogging provides your business with another excellent social networking opportunity, helping to improve the visibility of your brand, increase the ranking of your site in the search results, provide a face to your business and generate feedback and networking opportunities that will ultimately help to increase potential leads and sales.

Benefits & Services »

Search Engine Popularity - As Easy As Falling Of A Blog

Perhaps you've noticed the increased number of blog posts and entries which are being included in the search engine results pages. The truth is that search engines love blogs, which is why they promote them so well in the search listings. But why do search engines love blogs?

There are three main reasons;

1. Blogs tend to be well organised and easy for the search engines to crawl in a natural manner. They are usually built on solid, recognised blog platforms which enable archiving of all previous blogs, intelligent searching and the inclusion of a good navigation structure.
2. Blogs are a source of regularly updated content that is fresh and new, search engines love fresh content!
3. Blogs can be configured to be extremely search engine friendly, helping them to find your content easily, and pick up on its relevance and importance quickly.

This all amounts to the search engines indexing blogs much more frequently than standard web pages. By adding a blog to your arsenal you effectively create a highly popular, well indexed site that can be used to drive additional, targeted traffic to your main website, whilst at the same time building customer relations and the reputation of your brand.

What Are The Key Benefits Of Having A Blog?

a. Drive quality traffic to your main website from your blog
b. Improve search engine visibility of your business or brand
c. Boost your main site’s SEO rankings
d. Build relationships with prospects/peers
e. Improve customer relations
f. Easily carry out surveys/polls to gather feedback
g. Build trust and credibility in your field – become an authority or thought leader!
h. Ultimately boost sales/leads

In order to help you take full advantage of these benefits, we offer a range of managed blog marketing services:

Custom Blog Design, Optimisation & Promotion

There are many blog publishing platforms that you can download and install, we recommend Wordpress as it offers a lot more customisation and can be configured to offer more marketing and SEO power than any other.

All Wordpress blogs use standard pre-designed templates, meaning that each blog looks similar. However, you really need to stand out by having your blog designed using the same ‘look and feel’ as your main website, incorporating your company logo where possible.

We will setup, configure (for SEO) and design a visually appealing, branded Wordpress blog whilst installing all the necessary SEO plugins so that your blog has the best possible chance of dominating the SERPs (Search Engine Results Pages).

There’s no point having a blog if no one is going to read it! Using highly effective and well-proven tactics we will promote your blog to get it the attention it deserves. This includes submitting your blog to the major bookmarking sites and blog directories such as Search4blogs.

Blog Maintenance

All successful blogs are updated regularly with fresh, relevant, appealing content. We will regularly post appealing content on your blog and participate on other relevant blogs by posting comments on them. This content is designed to maximise the relevance of your blog within your field of industry, boosting the chances of your blog posts being published in the search engines' real time results.

Blog posts
Once we have agreed on a targeted keyword strategy, our UK copywriter will write blog posts on your behalf. Some posts will be SEO optimised, some will be written in a way that is designed to attract real people and encourage other blogs to link to you.

The posts will cover varying topics but will always be directly related to your niche. They can be humorous, provide helpful advice/benefits, communicate your latest news/offers and will ultimately engage your prospects.

Blog Polls/Surveys
This is a great way of getting feedback from your audience. Tell us what you want to know and we'll run unlimited surveys/polls on your behalf and report our findings.

Blog commenting
We will research and participate on other relevant, highly ranked blog posts by commenting on them whilst maintaining a dialogue in the long term (rather than just a comment one day and then silence thereafter). The comments will be of high quality and relevant to the actual post to ensure high approval rates.

In time, your fellow bloggers and potential customers will get to know you as an authority in your industry. You often also get to link to your own blog within the comment, generating an even greater number of quality backlinks to your site.

Ongoing Promotion;
We will perform weekly RSS Submissions (feeding the Blog feed to the RSS and Blog directories) to ensure that your blog is picked up in the search engines real-time results.

Please get in touch for more information on our blogging services, or request a quote using our quote form.