Our Local Search Engine Marketing Services

How often do you use search engines to find businesses, products or services within your local area? We’re guessing quite often! It’s a trend applied by the vast majority of UK consumers. You need to be found when people want to find you.

86% of people searching for local services & products do so online, at the most critical stage of the buying cycle! Can they find you?

Of the people who search for a business online;
51% have no specific business in mind YET
91% of the searchers will contact a business they find
72% will purchase from the business they contact

Whether you’re a bricks and mortar physical store or an online business offering local services, Local Search should now be your #1 priority when it comes to attracting new customers, and ultimately growing your business.

Our Local SEO service is aimed at increasing the online visibility of your business and securing first page positions on Google Places, Bing and Yahoo local results.

“The critical requirement for success in local search results is the existence of strongly optimised business listings and an ongoing localised SEO campaign”

Our Local Search Engine Marketing service applies proven Search Engine Optimisation techniques and our Local Search expertise to put you directly in front of your prospects at key times in their purchase decision process.

An example of Google Places listings can be found here; http://bit.ly/rlGAGj

Our Local Search Engine Marketing Service, In Detail!

Business Listings;

One of the most important things to improve both online visibility and local search rankings is to ensure the company name, address, phone number, business description, photos, logo and key words are on the right listing sites for each branch location. Accurate listing is essential as discrepancies can confuse the search engines and cause your positions to drop.

1. We submit your business details to over 200 UK business listing sites/directories, ensuring a consistent brand image.
2. We optimise the top 10 listing sites most relevant to the client sector (including Google Places) and populate with content including photos, video, logo, business description, keywords, categories etc.
3. We manage the whole process with minimal impact to yourself (your cooperation however is required for verification reasons)

On-site Optimisation (SEO)

Another major ranking factor is how well your site is optimised for the organic SEO search results. The following service is required to achieve optimum results.

1. Keyword Analysis to identify most effective keywords
2. Website Audit to identify and fix any technical website issues.
2. On-page optimisation of key webpages to ensure search engine relevance
3. SEO copywriting for key webpages for even better results!

Customer Reviews

Reviews from your customers are yet another very important factor for Google Places rankings.

1. We will set you up on http://www.writeaboutus.co.uk/ so that customers can easily submit reviews about your business.
2. We will send you 250 ‘writeaboutus’ cards you can hand to your customers to encourage customer feedback and reviews (cards have your business name and unique ‘writeaboutus’ number printed on them).

ONGOING MANAGEMENT;

It doesn’t stop there! To achieve the best possible results the following ongoing services are required.

General Admin

1. We will manage and maintain the business listings on your behalf.
2. We will continuously optimise your Google Places listing.
3. We will provide reports

Customer Reviews;

1. We manage and publish all the reviews that come through www.writeaboutus.co.uk and spread them amongst the major review sites.*

* We use the business listing sites that provide a review service, and which are fed into Google Places. We DON’T duplicate reviews. False Reviews will NOT be accepted.

Off-site Optimisation;

To improve both your Google Places listing and rankings in the organic search it is important to secure quality backlinks (links pointing back to your website) from relevant external sites, this is known as off-site optimisation.

1. We will analyse your competitor backlinks to identify the most appropriate backlink strategy.
2. We will build backlinks to your website from a variety of sources including blogs, forums, relevant authority webpages, article sites, social media & bookmarking sites.

So, How Much Does Local Search Engine Marketing Cost?

Considering the impact it will have on your business, not a lot! Costings are determined by the level of competition for your keywords and whether or not you have an existing localised SEO presence. Please use our quote form to request a bespoke proposal tailored to your business.

How Long Will It Take To Show Up In Local Results?

This really depends on your current SEO status and the level of competition for your keywords. As a guide, if your keywords aren’t too competitive and you already have a localised SEO presence you can be showing up within days.

Interested? Get in touch with us to discuss how our Local Search Engine Marketing Services can help your local business grow.