Get the most out of Facebook!

Facebook is a social media platform which offers an astonishing amount of potential in terms of business promotion, marketing and raising brand visibility. It also provides a wealth of opportunities for advertising and reaching a highly specific target audience, increasing the proportion of sales and leads in relation to your investment.

With an audience reach of five times that of Google, yet with an advertising stream only around 5% of Google's, Facebook represents a marketing resource that has as yet been very much overlooked by many businesses. By taking advantage of this opportunity now your business can benefit from a massive increase in visibility, whilst ensuring you stay one step ahead of your competition.

One of Facebook's great features from a marketing perspective is the fact that it offers so much potential through using its demographic data. If you're looking to target people in a particular country, or even a particular county or town, people of a particular gender, with families, particular jobs or interests or even people who drive a particular car, you can! Never before has it been as possible to target such a wide audience, yet also target such a specific one. Through this feature alone it is possible to dramatically increase the number of sales and leads.

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Facing The Challenge Of Facebook

The only trouble with marketing your business on Facebook is that it offers such a wide range of options and possibilities, with features, add-ons and ways of promoting your brand that take a very long time implement. The methods you use may not even end up being the most efficient or effective.

For this reason we recommend Facebook Fan Pages, often referred to as Business Pages. Facebook Fan Pages are an ideal marketing solution for many reasons, not the least of which is that updates to Fan Pages are often displayed in search engine real time results, meaning that your business could be listed high up the search results in real time, boosting your online presence.

From an SEO perspective, Fan Pages provide many opportunities to include links back to your site, and since Facebook has such a high rank itself, these links have a very real impact on your overall link popularity and SEO rankings.

Through a Facebook Fan Page you have the facility to send updates to your fans whenever you want, and as often as you want. You can use this feature to send messages about new breaking industry news, new products, new services, special offers and so forth. You can even run polls and surveys to gather feedback that was previously tricky to obtain.

Fan Pages offer a much quicker and more accessible way to communicate with your audience, rather than waiting for people to sign up to a newsletter and sending all of your news in a lengthy mailshot every few weeks. They help to keep your brand fresh in people's minds, and show that your business is on top of the game, and constantly moving forwards, adding and developing its range of products and services to reflect your customers changing needs.

Facing Back At You

But the benefit of a Fan Page for your business or brand isn't limited to you being the one to always send out the information or comments. Your fans are able to interact with your Fan Page, automatically publishing your content in their News Feed. This content is then visible for all other fans and their friends to read, thereby helping to spread word of your business without you having to do a thing!

"Facebook Fan Pages are also an ideal way of rapidly building a database of potential customers/prospects, whilst boosting the profile and reputation of your business."

Don't Lose Face

But whilst all this sounds great, and certainly it is more than evident that anyone can set up a Fan Page, there are many ways to go about it the wrong way, many tricks to getting the most out of your page, and many ways of making sure the whole process works as it should. For the most profitable and successful Facebook Fan Page, let the pro's take care of your fan base!

With SEO & lead generation in mind we will design and brand your Fan Page so that it has a similar look and feel to your website. We will also integrate your page with your other social networking mediums and install all the necessary plugins to get the most out of your page.

In Summary - The Key Benefits of Facebook Fan Pages;

1. Fan Page updates show in search engines real time results, providing you with another opportunity to be listed in search results, in real time!

2. Fan Pages include links back to your site, increasing your link popularity and helping SEO rankings.

3. You can send updates to fans whenever and as often as you want - send messages about new breaking industry news, products/services, offers, etc.

4. When fans interact with your Fan Page, it's published in the fans News feed for all of their friends to read. This helps to drive word-of-mouth about your business to a wider circle of prospects.

5. It's a great way of building a database of potential customers/prospects.

Our Facebook Fan Page Services;

1. Fan Page Setup

2. Create a visually appealing, branded welcome screen that has a similar look and feel to your website

3. Professionally written Introduction text for Welcome screen.

4. Optimise your Fan page with SEO and lead/sales generation in mind.

5. If applicable, integrate with your Blog, RSS Feeds & Twitter Account

6. Install all necessary plugins to get the most out of your Fan Page.

7. Setup a vanity (personalised) URL for your page - this is basically a simplified version of your Facebook URL.

8. Create Facebook Ads aimed at attracting fans, targeted by your chosen demographics. (Client responsible for Ad budget)

9. Provide a blueprint on promoting, and getting the most out of your Fan page.

Facebook Fan Pages are the face of modern online social media marketing, our UK team includes experts with extensive knowledge, experience and understanding in making Facebook work for your business.

Get in touch with us today for more information, or request a quote.